| 111 | Enhancing the effects of creativity training for business school students through art-based methods and blended learning,Education + Trainingvol 64 No.5642-661 2022/09/15 ( SSCI ) |
| 111 | Mechanisms of learning transfer in creativity training,Journal of Workplace learningVol. 34 No. 7609-627 2022/08/02 ( ) |
| 111 | 社群媒體運用於企業對企業行銷成效之探索性分析,行銷科學學報第18卷第1期35-60 2022/05/01 ( ) |
| 111 | 手工皂品牌知覺價值、顧客滿意度、消費慣性與再購意願 之關聯性研究,中醫本草芳香療法期刊第四卷第24-45 2022/03/01 ( ) |
| 111 | 連鎖咖啡店品牌情感、品牌承諾與購買意願之研究,管理資訊計算第11卷第1期240-248 2022/02/16 ( ) |
| 111 | One-Sided Advertising: How Does It Overcome Consumer Resistance?,International Journal of Marketing Studiesvol 14，No.11-14 2022/02/16 ( ) |
| 110 | 為善如何讓人知？企業社會責任活動與訊息來源如何影響消費者態度？,管理學報第38卷第4期563-588 2021/12/20 ( TSSCI ) |
| 110 | The Impact of Relationship Quality Between Social Media Influencers
and Their Followers on Brand Purchase Intention,International Journal of Marketing Studies第13卷第4期1-15 2021/12/10 ( ) |
| 110 | 心靈健康雲端服務模式之探討,行銷科學學報第17卷第2期等待排版中 2021/09/01 ( ) |
| 110 | 網紅與粉絲關係品質、信任轉移與自我監控對品牌推薦影響之研究,台灣行銷科學學報第17卷第1期67-88 2021/04/09 ( ) |
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| 108 | 高齡旅客的旅遊動機、知覺價值與活躍老化之研究,觀光休閒與管理期刊第7卷第2期129-138 2019/10/23 ( ) |
| 107 | Does experience stimulate or stifle creativity?,European Journal of innovation Management 2018/11/20 ( SSCI ) |
| 107 | Exploration of Effective Persuasive Strategies Used in Resisting Product Advertising: A Case Study of Adult Health Check-Ups,Health Communication 2018/05/10 ( SSCI ) |
| 107 | 探究抗性產品之有效說服策略：以免費成人健康檢查為例
,台灣行銷科學學報13卷第2期6 2018/04/02 ( ) |
| 106 | 以時間連結理論觀點發展有效的廣告訴求以學習英文為例,台灣行銷學報第11卷2期 2017/10/02 ( ) |
| 106 | How Much Should Managers Pay for Celebrity Endorsements in Advertisements?,International Journal of Marketing StudiesVol.9 No.2 2017/04/03 ( ) |
| 102 | Ascertaining the Dynamic Competition in
Channel Relationship Management,International Journal of Marketing StudiesVol. 5, No. 336-47 2013/04/15 ( ) |
| 100 | 意見領袖型態與人格特質分析,行銷科學學報第七卷第一期1-20 2011/04/01 ( ) |
| 98 | 燦坤3C連鎖零售商之整體e化經營策略,行銷科學學報第五卷第二期241-253 2009/12/01 ( ) |